This week, we launched a new men’s underwear marketing campaign starring basketball great Michael Jordan in a new television commercial that shows Hanes Lay Flat Collar undershirts will never suffer from wavy “bacon necks” like other shirts.

“Bacon Neck” is the first of two television spots and highlights the worn and wavy shape the collar of an old undershirt takes on over time. The spot features Michael Jordan on a plane sitting next to Rick who is perturbed by a fellow passenger who keeps looking in their direction. Rick, now established as a clueless-yet-amusing seat mate, jokes about the man’s undershirt. Rick whispers to Michael to check out the man’s “bacon neck,” describing his undershirt collar as “all curled up like bacon in the pan.” Rick references how he and Michael – much to Michael’s amusement – look like twins in their “Lay Flats.” The humorous spot and the bacon neck terminology reinforce that no matter how many times you wear it, Hanes Lay Flat Collar Undershirts won’t stretch or take on a wavy shape. A voice-over concludes with, “the Lay Flat Collar. Lays flat. Won’t bacon. Only from Hanes.”

Make sure to check out the clip on our YouTube channel where you can also view additional content that won’t be seen on air. Let us know what you think and hope everyone has a great weekend!

Have you seen our new ‘For Future Generations’ ads geared towards our environmental responsibility efforts? Watch them here and let us know what you think! Hanes For Future Generations Ad

Everyone can help us plant trees in areas in need through our partnership with the Arbor Day Foundation! Want to help this Earth Day but unsure of where to start? For every qualifying purchase of three Hanes products with mail-in redemption and proof of purchase from April 1 through May 15, we’ll send you a free Hanes Earth Day T-shirt and will donate a dollar to The Arbor Day Foundation.

For every qualifying redemption of Hanes product purchases, the Arbor Day Foundation, which works to replant trees in America’s national forests that have been damaged by fire, insect or disease, will plant a tree on behalf of Hanes and its consumers, up to 20,000 trees.

Our consumer promotion and alliance with the Arbor Day Foundation come just in time for the 40th anniversary of Earth Day on April 22 and National Arbor Day on April 30. We hope you’ll visit http://www.hanesgreen.com to learn more about our environmental responsibility efforts along with sharing your own tips for making more responsibility environmental decisions.

Small changes can make a big difference to the environment.  Check out what we are doing to be more environmentally responsible at our new site, www.hanesgreen.com.  Additionally, we’re excited to share that our parent company, Hanesbrands inc, was recently named ENERGY STAR Partner of the Year!

 What small steps do you take to be a more environmentally responsible person in your everyday activities?  Make sure to comment here or visit our new site to share your own tips with others.

 You can also click here for additional information.